Last updated: February 15, 2026
This Cookie Policy explains how HeyUp uses cookies and similar technologies on our website. By using our website, you consent to the use of cookies in accordance with this policy.
What are Cookies?
Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better browsing experience and allow certain features to work properly.
Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies without severely affecting the functionality of our website.
Examples: Authentication cookies, security cookies, and session management cookies.
Analytics Cookies
We use PostHog to collect information about how visitors use our website. This helps us understand user behavior, improve our services, and optimize the user experience.
Information collected includes: page views, time spent on pages, click patterns, device information, and geographic location.
Analytics data is retained for 12 months and then automatically deleted.
Functional Cookies
These cookies remember your preferences and settings to enhance your experience on our website.
Examples: Language preferences, cookie consent choices, and user interface customizations.
Third-Party Cookies
PostHog Analytics
We use PostHog, a privacy-focused analytics platform, to understand how users interact with our website. PostHog collects anonymized data about user behavior.
PostHog is GDPR compliant and does not sell user data. All data is processed in accordance with their privacy policy.
Learn more about PostHog's privacy practices at https://posthog.com/privacy
Your Cookie Choices
When you first visit our website, you will see a cookie banner asking for your consent to use non-essential cookies. You can accept or reject these cookies.
You can change your cookie preferences at any time by clicking the cookie preferences link in our footer or by clearing your browser's cookies.
You can withdraw your consent at any time by updating your cookie preferences or by deleting cookies from your browser.
Data Processing and GDPR
As a GDPR-compliant service, we ensure that all cookie-related data processing is lawful, fair, and transparent. We only collect data necessary for our legitimate business interests.
Our legal basis for using analytics cookies is legitimate interest, which we balance against your privacy rights.
We practice data minimization and only collect the information necessary to provide and improve our services.
International Data Transfers
Some of our service providers may process data outside the European Economic Area (EEA). When this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us through our website or email us at privacy@heyup.ai.